To bring awareness to the organ donation cause, Capim.ag developed an unprecedented campaign in Stock Car, the biggest Mortorsporst category in Brazil. We transplanted the bonnets of two rival teams: Prati-Donaduzii and Shell V-Power.
Digital advertisement created by Capim.AG, Brazil for Prati-Donaduzzi, within the category: Public Interest, NGO.
Creative Directors: Gustavo Bu Freitas, Marcelo Sacramento
Copywriter: Gustavo Bu Freitas
Art Director: Marcelo Sacramento
Planning: Vinicius Valero Pereira
Attendance: Marcela Weirich
Video Producer: Checkrel Productions
Audio Producer: Canja Audio Culture
Press Office: Tiago Mendonça, Rafaella Malucelli, Luis Ferrari
Approval: Lucas Angnes / Prati-Donaduzzi, Vicente Sfeir / Raízen/Shell