In one elevator with Sherlock and Dracula

Agency Network: 
April 2019


On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience.

The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through.

Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

Advertising Agency: MOON Studio, Kyiv, Ukraine
Creative Director: Igor Telesh
Art Director: Dmitry Rybakov
Copywriters: Andrew Iolkin, Dmytro Perepelytsia, Alexandr Filimonov, Artem Sagitov
Photographer: Dmitry Rybakov
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ekaterinabelousova's picture

Очень прикольный ролик! Здорово передал идею того, что на чтением книги ты ругаешься в другой, порой волшебный мир.

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