PAYPAL TURKEY DASH. 8 TURKEYS. 8 UK CHARITIES. 1 EPIC, FUND-RAISING RACE.
To raise awareness of their charity giving fund, PayPal created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk)the faster it ran in a televised Turkey Dash. Along with awareness spots for the campaign each charity also got their own ad to get support behind their charities racing turkey.
Digital advertisement created by CP+B, United Kingdom for PayPal, within the category: Finance.
Creative Director / Copywriter: Dave Newbold
Creative Director / Art Director: Jim Eyre
Directors: Darren Dubicki, Andy Lavery
Head of Production: Chris Chapman
Head of Business Affairs: Susan Grant
Head of PR: Trudi Harris
Business Director: Mark Boyd
Head of Tech: Alex Budin
Head of UX: Chun Tung
Head of Planning: Nicole Frost
Planner: Emma Banks
Acc Manager: Grace Albrow
Head of Design: Hugh Tarpey
Designers: Luke Snedden, Kat Wozniak
Production Company Producer: Jason Bartholomew