"PayPal is new money” is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.
This professional campaign titled 'PayPal is New Money' was published in Germany in April, 2018. It was created for the brand: PayPal, by ad agency: Havas. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: Havas Düsseldorf, Germany
Chief Creative Officer, Germany: Eric Schoeffler
Chief Creative Officer, Düsseldorf: Darren Richardson
Executive Creative Director: Nicolas Becker, András Balog
Creative Director / Art Director / Illustration: Juan Leguizamon
Copywriter: Ramon Scheffer
Account Director: Sofia Panek