Maybelline NY has just launched the Audio MakeUp Project, the first makeup platform totally designed for the visually impaired. According to the World Health Organization (WHO), about 2⁄3 of the visually impaired are women. For most of them, being independent and looking after themselves is essential for their self esteem.
Digital advertisement created by Ampfy, Brazil for Maybelline, within the category: Beauty.
Chief Creative Director: Fred Siqueira
Associate Creative Directors: Will Ferrari Jr, Fabiano Feijó, Vivs Araújo
Copywriter: Mateus Oliveira
Art Director: Marcelo Coelho
Assistants: Fernanda Maya, Carlos Eduardo Venciguerra, Filipe Sanches
Producer: Douglas Bocalão, Vicky Salles, Arthur Raggi
Account Manager: André Paes de Barros, Thaissa Mirabelli, Mary Martins
Strategic Planner: Gabriel Borges, Hugo Rodrigues, Carolina Santos
Media: Fabiana Baraldi, Leila Shimanoe, Janaína Tenório, Carol Gattás
Digital Producer: Codezone
Sound Design: Baticum
Costumer Approval: Débora Maciqueira, Daniella Brilha, Aline Pinto, Tatiana Chain