Blue Cross Blue Shield

Fearless nation

Agency: mcgarrybowen


We believe that health insurance is more than just sick insurance. And that an ounce of prevention is worth a pound of cure. So we’re going out into the world to reveal something people may not know, helping people live fearless by making one small change. Living better today and taking control of your health doesn’t have to be overwhelming. And our mission is showing the way forward, one fearless step at a time. This video series, to be launched in social and digital media, is BCBSs first true foray into the online video space.

This professional campaign titled 'Fearless nation' was published in United States in October, 2016. It was created for the brand: Blue Cross Blue Shield, by ad agency: mcgarrybowen. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: mcgarrybowen, Chicago, USA
Chief Creative Officer: Ned Crowley
Executive Creative Director: Kurt Fries
Creative Directors: Lara Herzer, Mike Wegener
Associate Creative Directors: Allison Miller, Kelly Jenkins
Director of Content Production / Executive Producer: Steve Ross
Senior Producer: Maggy Lynch-Hartley
Producer: Sarah Tomick
Music Licensing Supervisor: Carol Riffle
Director / Talent Services: Rachel Franker-Groth
Director of Business Affairs: Joann Baker
Business Manager: Dawn Musser
Group Managing Director: Ellen Oberman
Account Director: Kristen Eglitis
Account Supervisor: Tori Conway
Account Executive: Judy Ocampo
Group Strategy Director: Barbara Werner
Strategy Director: Rachel Plein
Senior Strategist: Adrienne Houghton, Ashley Powell
Senior Analyst: Jennifer Jensen
Production Companies: Raucous Content, Cinema Libertad
Executive Producer / Managing Director: Brian Hrastar
Head of Production: Anne Vega
Line Producer: Adrianne McCurrach
Directors: Paul Iannacchino, Robert Stockwell
Editors: Caleb Hepler, Robert Stockwell
Post Production: Optimus
Post Producer: Matt Dolan
Color Artist: Ron Sudul
Audio Engineer: Marina Bacci


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