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Let Siblings Be Siblings

Agency Network: 
Published/Aired: 
August 2019
Let Siblings Be Siblings
Let Siblings Be Siblings
Let Siblings Be Siblings
Let Siblings Be Siblings
Let Siblings Be Siblings
Let Siblings Be Siblings

Description

Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of "Inbreeding Depression" which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee – a handmade decorative thread or metal bracelet is tied on the brother’s wrist by sisters during the festival. This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue.

Advertising Agency: TinyTall Creative, Chennai, India
Project Head: Jason Selwin
Copywriter: Balu. S, Manasi V
Graphic Designer: M. Anandharaj
Visualizer: Manasi V
Art Director: Srinivasan R
Associate Creative Director: Irfan Ahamed H
Creative Director: W.P. Sudarshan
Managing Director: Muthu M
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Highest Rated

Shraddha_pawar's picture

Brilliant!!!

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

Shraddha_pawar's picture

Brilliant!!!

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

shobanapandian's picture

Beautiful campaign. Really an issue well highlights. Especially in India.

shobanapandian
Activity Score 3
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