Anything but Ordinary - The first campaign ever on Spotify Premium

Agency Network: 
February 2020


KFC Middle East launched their limited edition, anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with 3 big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel good experience. They turned the no-ads platform into their media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare to. While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists share imagery of themselves with some deliciously looking Kentucky Burgers through their cover photos, bios, profile pictures, and events. Not only that, but the artists playlists also secretly hinted at the listeners to go and experience this new meal with song titles that read the following - ‘Discover, New, Kentucky, Burger, Come & Visit, KFC. Get It, Before it’s too late.’ Furthermore, upon clicking on their events locations, fans we routed back to the nearest KFC stores. Through this campaign, KFC opens up a new path to creativity and once again demonstrates that there is nothing stopping it from delivering finger lickin’ good fried chicken to its customers.

Digital advertisement created by Ogilvy, United Arab Emirates for KFC, within the category: Food.

Advertising Agency: Memac Ogilvy & Mather, Dubai, United Arab Emirates
CHhief Creative Officer: Juggi Ramakrishnan
Group Creative Director: Gautam Wadher
Creative Team: Nicolas Lopez, Fernando Montero
Production Team: Amin Soltani, Ann Vaas
Group Account Director: Ishana Tolani
Account Team: Maha Najem, Mohammad Hijazi
Planning: Damayanti P
PR Senior Motion Designer: Michael Marmito
SOocial Team: Leena Maria, Ruslan Belal
Trraffic: Tarek Bawab, Regine Manalo
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