Turkey is number 1 in Europe in plastic waste. Greenpeace Mediterranean wanted to draw attention to this issue with a social media campaign. So, the logos of municipalities of tourist locations that suffer most from plastic waste have been changed. Their logos were littered with single-use plastic items and reached out to people through their popular social media accounts.
Digital advertisement created by Havas, Turkey for Greenpeace, within the category: Public Interest, NGO.
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head / Copywriter: Alican Kılıçoğlu
Art Director: Muhammet Kayra Keskin
Copywriter: Eren Altuniş
Group Account Director: Birol Ecevit
Account Director: Yiğit Uysal
Account Executives: Nurcan Bolat, Egemen Eksilmez
Digital Group Head: Zihni Başsaray
Agency Producers: Sıla Salgın, İrem Akalın