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#traduçãoqueimporta

School: 
Published/Aired: 
May 2019
Google: #traduçãoqueimporta
Google: #traduçãoqueimporta
Google Digital Ad - #traduçãoqueimporta
Google Digital Ad - #traduçãoqueimporta

Description

A campaign developed for the Google's Creative Challenge ("Desafio Criativo do Google"), a student contest for students of ESPM wich happened in 2019. The goal of the briefing was to talk about the mortality of young black people in Brazil. We decided to use Google Translate to create the project #translatethatmatters (#traduçãoqueimporta), bringing informations about the racism in our country: in every 23 minutes, a young black person dies in Brazil.

Digital advertisement created by ESPM, Brazil for Google, within the category: Electronics, Technology.

Advertising School: ESPM, Porto Alegre, Brazil
Art Director: Kássia Alves
Copywriter: Gláucia Theves
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