A World We Deserve

Agency: McCann


In Ramadan, during COVID-19 and lockdowns, Babyshop, a leading children’s retailer from the Middle East, launches “A World We Deserve”, sharing what children will remember when these uncertain times are over. Through the eyes and the words of children from around the world, the brand has launched a film and an original song to kick off its month-long activities. In a challenging economic environment, the film completely breaks away from the typical mold of Ramadan ads (mega production, celebrity endorsements, dances, people getting together, eating together, celebrating together, doing kind acts for others and the like) and of COVID-19 ads (UGC, remaking old videos, empty streets, etc.).

This professional campaign titled 'A World We Deserve' was published in United Arab Emirates in April, 2020. It was created for the brand: Babyshop, by ad agency: McCann. This Film medium campaign is related to the Fashion, House, Garden, and Retail Services industries and contains 1 media asset. It was submitted about 4 years ago by CSO: Tahaab Rais of FP7 McCann MENAT.


Advertising Agency: FP7 McCann, Dubai, United Arab Emirates
Regional ECD: Oliver Robinson
Regional ECD: Fouad Abdel Malak
Creative Director, Copywriter, Art Director: Tahaab Rais
ECD, Copywriter, Art Director: Karim Kazan
Creative Director: Aunindo Sen
Regional Head of Strategy: Tahaab Rais
Group Account Director: Vicky Kriplani
Singer: Brittin Lane
Songwriter: Tahaab Rais
Composer: Brittin Lane
Retoucher: Amit Borawake
ProductIon: FP7 McCann Dubai
Director: Tahaab Rais
Producer: Vicky Kriplani
Editor and Colourist: Ashraf Muhammadunny
Head of Marketing: Mitin Chakraborty / Babyshop
Marketing Manager: Mona El Zibda
Creative Manager: Karla Nicoletti
Asst. Manager, Social Media: Joana Lima
Children contributors Aayrah (7), Abdullah (8), Justin (5), Vishank (7), Isra (6), Fahad (9), Danielle (6), Aydin (4), Minha (8)


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