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Agency Network: 
Published/Aired: 
March 2018

Description

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor.

Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

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kleenex's picture

YES!!!

kleenex
Activity Score 54449
Web Designer/Developer
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