Precision

Agency Network: 
Published/Aired: 
October 2014

Description

Digital advertisement created by Grey, Brazil for Gillette, within the category: Health.

Advertising Agency: Grey Brasil, Brazil
Creative Directors: Daniel Perez, Federico Russi
Art Directors: Lucas Heck, Eduardo Nose, Pedro Rocha
Copywriter: Federico Russi
Account Team: Renato Fischer, Gabriella Fabbro, Fernanda Gomes, Dion Chagas
Planning: Sumara Osorio, Leonardo Sassini
Media: Davi Monteiro, Fabíola Sidorenko, Marilia Rosati
Digital Integration: Marcia Esteves, Fernanda Pancini
RTV: Natacha Veiga, Renata Ruas
Production: Your Mama Films
Director: Rafael Quinto
Director of Photography: Diego Robaldo
Executive Production: Mayra Auad, Carlos Guedes
Account: Raquel Buzzoleti, Manoella Coelho da Fonseca
Post Production: PixPost/YourMama
Sound Producer: A9
Producer: Equipe A9
Account: Guta Lima, Renata Rodriguez
Log in or register to post comments

Highest Rated

Temple's picture

Plangton idea, produced by the millions.

Temple
Activity Score 11341
Creative Director
VincentA's picture

Hello,
to be honest, when I saw it was an ad for a razor, I was expecting another boring ad with the explanations of the blades, and how new it was when it is actually always the same razor they are selling for the past 10 years with a different name and color.

But this ad completely surprise me.
First because it was in Spanish, which has to be the case because it is for the Brazilian TV but it gives a more authenticate side to the football movies.
The second and most important part is the comparison all along this ad between precision needed to play football, how player go over obstacle as the blade may do on hard skin and else. This was really an ad I wanted to share with everyone around me because of its quality. The razor seems almost nonexistent in this ad but at the end we know what the subject of it was.

This may actually be a problem also: after watching this ad the first time, I wasn’t able to remember who did it. I was able to remember the football, the FC Barcelona, the fact that it was an ad for razor, but no which one.
After your first visioning, were you, unlike me, able to say: “it is an ad for Gillette”, or even more: “it is an ad for the new Gillette Mach 3”?
If you were not, like me, what do you remember the most? Me, it was the football, the precision in common with the razor, and the different fields.

Let me know what you thought of it so we can discuss about it.

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

RaafaGoncalves's picture

@VincentA, the ad isn't in Spanish. Brazilians speak portuguese.

RaafaGoncalves
Activity Score 2
TimCavalcanti's picture

THANK YOU

TimCavalcanti
Activity Score 2
damnson's picture

A good ol' boring ad, nothing more, nothing less.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Temple's picture

Plangton idea, produced by the millions.

Temple
Activity Score 11341
Creative Director
kleenex's picture

not great.

kleenex
Activity Score 57863
Web Designer/Developer
VincentA's picture

Have you ever seen an ad for razor like this? If you did, may you tell me which one so I can look for it please? Thanks

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%