Foot Locker used AR to let everyone experience a limited sneaker release. “Unbox before they drop” was a Snapchat “unboxing” experience that let every sneakerhead preview and explore the eagerly awaited new Gatorade Air Jordan 1’s in AR, a day before they dropped. The innovative lens allowed users to explore the sneakers in 3D, take them for a walk, and find hidden extras, like a basketball hoop and Gatorade vending machine. By tapping into the unboxing phenomenon, Foot Locker turned a product demo into a highly shareable experience that is rooted in sneaker culture.
Digital advertisement created by BBDO, United States for Foot Locker, within the category: Fashion.