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Unbox Before They Drop

Agency Network: 
Published/Aired: 
December 2017
Foot Locker Digital Ad - Unbox Before They Drop
Foot Locker Digital Ad - Unbox Before They Drop
Foot Locker Digital Ad - Unbox Before They Drop
Foot Locker Digital Ad - Unbox Before They Drop
Foot Locker Digital Ad - Unbox Before They Drop

Description

Foot Locker used AR to let everyone experience a limited sneaker release. “Unbox before they drop” was a Snapchat “unboxing” experience that let every sneakerhead preview and explore the eagerly awaited new Gatorade Air Jordan 1’s in AR, a day before they dropped. The innovative lens allowed users to explore the sneakers in 3D, take them for a walk, and find hidden extras, like a basketball hoop and Gatorade vending machine. By tapping into the unboxing phenomenon, Foot Locker turned a product demo into a highly shareable experience that is rooted in sneaker culture.

Digital advertisement created by BBDO, United States for Foot Locker, within the category: Fashion.

Holding Company: Omnicom Group
Production Company: North Kingdom
Entrant Company: BBDO New York
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i_i's picture

wait, what happens?

i_i
Activity Score 326
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