Snapchat Music Video

Agency: BBDO


We created the first music video in a Snapchat lens – putting fans in the starring role using augmented reality. This was the official music video for the band’s summer hit “Front of the Line,” and for 24 hours, it was the only place to hear the song. Using low-poly 3D graphics, we squeezed an entire music video’s worth of animation into the lens, taking users on a narrative journey unlike any Snapchat lens before.

This professional campaign titled 'Snapchat Music Video' was published in United States in June, 2018. It was created for the brand: Bacardi, by ad agency: BBDO. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 5 years ago.


Holding Company: Omnicom Group
Production Company: North Kingdom
Entrant Company: BBDO New York


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