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Have Fun and Protect Yourself in 5 Steps

Agency Network: 
Published/Aired: 
October 2019
Five: Have Fun and Protect Yourself in 5 Steps
Five: Have Fun and Protect Yourself in 5 Steps
Five: Have Fun and Protect Yourself in 5 Steps
Five: Have Fun and Protect Yourself in 5 Steps
Five: Have Fun and Protect Yourself in 5 Steps
Five Digital Ad - Have Fun and Protect Yourself in 5 Steps
Five Digital Ad - Have Fun and Protect Yourself in 5 Steps
Five Digital Ad - Have Fun and Protect Yourself in 5 Steps
Five Digital Ad - Have Fun and Protect Yourself in 5 Steps
Five Digital Ad - Have Fun and Protect Yourself in 5 Steps

Description

The condom brand FIVE, made an alliance with the Ecuadorian Red Cross, through which a percentage of the sale of its new product would go to this institution, we decided to mark the process by which this action is performed in 5 simple steps, using places and moments relevant to the target.

Digital advertisement created by OMD, Ecuador for Five, within the category: Health.

Advertising Agency: OMD Ecuador, Quito, Ecuador
Art Director: Daniel Armendariz
Head of Digital: Christian Zurita
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Feysless's picture

i like the concept but the copy is wonky i cant make sense of it and the cross at the beginning also doesn't make sense for someone looking at it from an audience perspective it is just not clear.

Feysless
Activity Score 2611
Art Director |

groovy baby!

carlosurbáez's picture

What a great campaign!

carlosurbáez
Activity Score 3
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