Christmas Tree Sensor

Agency Network: 
December 2019


Every Christmas several trees live a nightmare due to continues attacks from toddlers aiming to the sparkling, irresistible, decorations. Luckily, Fiat found a way to make Christmas safer for everyone, even for the Christmas trees. Inspired by its car parking sensor, Fiat invented a special decoration able to protect the Christmas tree. Every time babies get too close to the tree, the sensor beeps warning you about the danger and dissuading the babies from their “criminal” intention.

Digital advertisement created by WPP, Italy for FIAT, within the category: Automotive.

Advertising Agency: GTC
Executive Creative Directors: Cristino Battista, Christopher Jones
Creative Director: Raffaele Bisio
Senior Art Director: Eugenio De Riso
Senior Copywriter: Cristiano Matrone
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Maria Teresa Genovese, Francesca Tammarazio
Community Manager: Sibila Vogli
Head Of Strategy: Davide Lochis
Strategy: Alessandro Vitiello
Account Director: Silvia Cereda
Senior Account Manager: O'yemi Akeko
Production Company: Bedeschi Film
Producer: Marta Rizzi, Laura Mazzia, Luca Occhionero
Director: Claudio Gallinella
Director Of Photography: Michele Brandstetter De Bellesini
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