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Kama Sutra 2.0

Published/Aired: 
July 2020
Durex: Kama Sutra 2.0
Durex: Kama Sutra 2.0
Durex: Kama Sutra 2.0
Durex: Kama Sutra 2.0
Durex Digital Ad - Kama Sutra 2.0
Durex Digital Ad - Kama Sutra 2.0
Durex Digital Ad - Kama Sutra 2.0
Durex Digital Ad - Kama Sutra 2.0

Description

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it's not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that's exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

Digital advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Shadab Wajih
Copywriter: Caio Kochenborger
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