Glitch invitation

Agency Network: 
Published/Aired: 
June 2015

Description

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

Advertising Agency: Fred & Farid, Shanghai, China
Chief Creative Officers: Fred & Farid
Associate Creative director: Laurent Leccia
Creative: Alexis Chatain
Art Direction: Alexis Chatain
Media Strategy: Liang Liao
Social Media Copy Writer: Akira Luo
Digital Production: Fred & Farid Shanghai
Account Director: Claudia Anegon
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Highest Rated

damnson's picture

Did anyone go?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture

Why would a fashion company to associate its brand with nerds?

Liviu
Activity Score 4401
halaby87's picture

Ok

halaby87
Activity Score 10396
kleenex's picture

cool concept.

kleenex
Activity Score 57885
Web Designer/Developer
damnson's picture

Did anyone go?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Elias Önder's picture

obviously not.
the concept itself is neat, but as a nerd you ignore diesel ads to begin with.

Elias Önder
Activity Score 481
Copywriter
Senorita Pastrana's picture

I think 2 out of 10 nerds are aware of that. Then they will pass the invitation and the ad will work...maybe

Senorita Pastrana
Activity Score 263
Arkadiusz's picture

Just two questions:
1. who is the target group of Diesel?
2. who is the target group of that ad?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
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