Fortnite x Live Fresh

Agency Network: 
Published/Aired: 
September 2020

Description

DBS Live Fresh is a credit card for millennials offering cashback on fresh nightlife experiences. So, when the pandemic put nightlife in lockdown, we brought Zouk, Singapore’s most iconic club, back to life in Fortnite.

Despite closing in 2016, Zouk at Jiak Kim Street continues to be loved and missed by Singaporeans. Using archival footage, blueprints and a whole lot of memories, we recreated the legendary club in Fortnite down to the very last detail. At the virtual club, people could hit the dance floor, battle for fresh coins or take a much-needed trip down memory lane.

Digital advertisement created by The Secret Little Agency, Singapore for DBS Live Fresh, within the categories: Finance, Gaming.

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