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Agency Network: 
Published/Aired: 
March 2016

Description

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.

Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Lisboa, Portugal
Executive Creative Director: Luciana Cani
Creative Director: Steve Colmar
Head of Art: Nuno Salvaterra
Art Director: Leonardo Pinheiro
Copywriter: Diogo Figueira
Design: José Gouveia
Production Director: Cristina Almeida
Director: Pedro Varela
Production Company: Stopline Films
Digital Production: Djomba
Social Media Management: Joana Duarte, Ruben Pardal
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kleenex's picture

powerful.

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

It is strong

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

L. Wiesen's picture

Good one!

L. Wiesen
Activity Score 1340
Copywriter
liblog's picture

insightful

liblog
Activity Score 49
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