League of Legislators

Agency Network: 
September 2019
Brady: League of Legislators
Brady: League of Legislators
Brady: League of Legislators
Brady Digital Ad - League of Legislators
Brady Digital Ad - League of Legislators
Brady Digital Ad - League of Legislators


League of Legislators is available to play here.

Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic.

In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence.

In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”

Digital advertisement created by TBWA, Canada for Brady, within the category: Public Interest, NGO.

Advertising Agency: Juniper Park\TBWA, Canada
Copywriter: Sucheta Shankar
Art Director: Crystal Lee
Designer: Adam Damiani
Senior Developer: Kevin Ko
Associate Creative Director: TJ Arch
Associate Creative Director: Clayton Needham
Executive Creative Director: Jenny Glover
Chief Creative Officer: Graham Lang
Director of Digital and Broadcast Production: Nancy Rak-Swales
Communications Manager: Josh Burleton
Audio Director: Steve Gadsden / TA2 Sound + Music
Sound Design: Josh Mancuso, Charles Rosenberg / TA2 Sound + Music
Musical Arrangement: Oliver Wickham / TA2 Sound + Music
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