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Real News

Published/Aired: 
April 2018

Description

Fake news is more common than ever before. And because of it, people are extremely skeptical about what is shared in the media and what is happening in the world. So, to prove its audience that the BBC is in fact a reliable source, we made a tool to get collaboration in our news by the most reliable sources: the people that actually lived the facts.

Digital advertisement created by Miami Ad School, Brazil for BBC, within the category: Media.

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director: Kauê Barbosa Novaes
Copywriter: Felipe Quinteiro
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