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Snapchat Music Video

Agency Network: 
Published/Aired: 
June 2018
Bacardi: Snapchat Music Video
Bacardi: Snapchat Music Video
Bacardi: Snapchat Music Video
Bacardi: Snapchat Music Video
Bacardi Digital Ad - Snapchat Music Video
Bacardi Digital Ad - Snapchat Music Video
Bacardi Digital Ad - Snapchat Music Video
Bacardi Digital Ad - Snapchat Music Video

Description

We created the first music video in a Snapchat lens – putting fans in the starring role using augmented reality. This was the official music video for the band’s summer hit “Front of the Line,” and for 24 hours, it was the only place to hear the song. Using low-poly 3D graphics, we squeezed an entire music video’s worth of animation into the lens, taking users on a narrative journey unlike any Snapchat lens before.

Digital advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Holding Company: Omnicom Group
Production Company: North Kingdom
Entrant Company: BBDO New York
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