Foot Locker used AR to let everyone experience a limited sneaker release. “Unbox before they drop” was a Snapchat “unboxing” experience that let every sneakerhead preview and explore the eagerly awaited new Gatorade Air Jordan 1’s in AR, a day before they dropped. The innovative lens allowed users to explore the sneakers in 3D, take them for a walk, and find hidden extras, like a basketball hoop and Gatorade vending machine. By tapping into the unboxing phenomenon, Foot Locker turned a product demo into a highly shareable experience that is rooted in sneaker culture.
This professional campaign titled 'Unbox Before They Drop' was published in United States in December, 2017. It was created for the brand: Foot Locker, by ad agency: BBDO. This Digital medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted almost 4 years ago.
Holding Company: Omnicom Group
Production Company: North Kingdom
Entrant Company: BBDO New York