There’s no denying that we’re all getting a bit antsy after a few weeks of being confined to our homes. And by this point, most people are not only looking for something new and fun to fill their virtual happy hour time, they probably also have a pretty interesting collection of supplies lingering in their kitchen cupboards.
That’s why BACARDÍ has partnered with a team of talented bartenders and drink experts to launch Cupboard Cocktails – an Instagram Live series that helps transform people’s random odds and ends into elevated rum cocktail recipes.
Starting this week, BACARDÍ is inviting people at home to submit their pantry ingredients through Instagram questions on the @bacardiusa channel. A featured mixologist will then create a brand-new rum cocktail recipe based on the top responses. The following evening, s/he will then go Live on the BACARDÍ Instagram channel to teach everyone at home how to make the drink themselves.
Each episode of Cupboard Cocktails will raise funds for a different charity supporting the industry – such as the U.S. Bartender’s Guild Emergency Fund or Another Round, Another Rally, where viewers can “tip their bartender” by texting to donate.
This activation is the latest effort from the BACARDÍ #RaiseYourSpirits initiative geared towards supporting the restaurant and bartending industry, which has been hit hard due to COVID-19. Just last month, Bacardi Limited donated $3 million in financial aid and support to struggling food and beverage businesses, and launched a text-to-donate feature, allowing consumers to show their support and contribute.
Digital advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Creative Director: Taylor Marsh
Associate Creative Director: Bruno Borges
Junior Art Director: Mark Park
Junior Art Director: Woo Jae Yoon
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Jr. Producer: Star Wingate-Bey
Production Manager: Tatiana Lanier
Sr. Business Affairs Manager: Kathy Bannon
Executive Vice President, Managing Director: Steven Panariello
Vice President, Account Director: Josh Goodman
Account Director: Josh Freeland
Senior Social Manager: Clare McGough
Communications Strategy Director: Jen Leung
Production Company: BBDO Studios
Executive Producer: Andre Rowe
Post Producer: Luke Butler
Editor: Morgan Ammons
Editor: Alex Lubars
Public Relations Agency: Harrison & Shriftman
CEO and Co-Founder: Elizabeth Harrison
Senior Vice President, Brand Engagement: Veronica Rodriguez
Vice President: Erika Lam
Director: Anina Bose
Account Supervisor: Nikky Dudek
Account Supervisor: Heidi Smolevitz
Account Executive: Summer Ziernicki
Assistant Account Executive: Lizzie Nelson