One of the most tragic aspects of the Covid-19 pandemic has been the surge in domestic abuse across the globe. To counter this, Ireland’s department of Justice and Equality and TBWA\Dublin have created ‘StillHere’, a campaign that reflects the new reality and pressures of life in lockdown whilst offering support to those experiencing domestic abuse.
The TV spot, shot using FaceTime, sees a woman on a video call with a friend who is then interrupted by her abuser. The film ends with a reminder that ‘If your home isn’t safe, support is still here’ alongside details for multiple helplines.
This professional campaign titled 'StillHere' was published in Ireland in April, 2020. It was created for the brand: Department of Justice & Equality, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: TBWA\Dublin, Ireland
Executive Creative Director: Des Creedon
Copywriters: Niall McDonnell, Blaise Hoban
Art Director: Mikey Ryan
Producer: Kate McEvoy
Business Director: Yvonne Caplice
Account Manager: Ruth Gill
Production and Post-production: TBWA\Dublin – MAKE
Director: Rupert Morris
Sound: Mark Richards / Mutiny
Media agency: Fiona Howard, Laura Comber, Brian Carolan / PHD Media