Launched in the Middle East 2 weeks ago, we asked our fans to tell us a little about that special someone in their life, and every weekday leading up to Valentine's day, we would choose one of the comments and write, record, and shoot a personalized song (in 4 hours) for that fan to share with the girl he loves.
The campaign has been hugely successful considering it was only active in the Gulf; so far recording over a quarter million views and achieving record engagement highs on Facebook. The sentiment has been hugely positive and every single fan we wrote a song for replied with thanks and disbelief.
Digital advertisement created by Digital Republic, United Arab Emirates for Axe, within the category: Health.
Creative Director: Karim A. Yusuf
Copywriters: Mohamed Ghazy, Ahmed Safi
Art Director: Karim A. Yusuf
Head of Accounts: Ismail Ternawly
Senior Digital Media Consultant: Hassan Daoud
Senior Social Media Consultant: Ahmed El-Sadek
Social Media Specialist: Nadine Sayegh
Director / Editor: Mohamed Khaled
Songwriters: Ahmed Safi, Mohamed Ghazy, Shady Ahmed, Mohamed Jamal, Omar El-Deeb, Karim A. Yusuf