Audi e-tron Experience

Agency Network: 
December 2020


To amplify the launch of the 100% electric Audi e-tron Sportback, Romance agency has developed the Audi e-tron experience: a virtual test drive that allows you to experience all the sensations you get from driving the new model in an ultra-immersive way. Door opening, trunk closing, indicators, flashing lights, leather feel, seat belt... More than a hundred objects have been recorded in high-fidelity binaural sound to turn the discovery of the model into an unique ASMR (Autonomous Sensory Meridian Response) experience.

Digital advertisement created by Romance, France for Audi, within the category: Automotive.

Advertising Agency: Romance, France
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Creative Director: Caroline Guittonneau
Conception: Caroline Guittonneau, Thomas Champin
Artistic Director: Thomas Champin
Copywriter: Tristan Dubost
Associate Director: Sébastien de Milleville
Account Director: Sarah Holgado
Strategic planner: Benoit Clavé
Project executives: Marion Caruso, Marvin Gros, Philippine Ferrier
Video Production (3D): Area of Work
Sound production: The
Media: Remind-PHD
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