Fashion Shoot

Agency Network: 
August 2011


During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

Digital advertisement created by Saatchi & Saatchi, Sweden for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt, Lisa Engardt
Copywriter: Petter Dixelius
Other credits: Erik Hiort af Ornäs
Production company: B-Reel
Event production: Atomgruppen
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morse's picture

This is fun!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

real fun...

Activity Score 58793
Web Designer/Developer
dbor's picture

Ariel – we can throw a lot of money down the drain!

Activity Score 1455
Glut's picture

what a waste of money, energy, time, etc, etc

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
valde's picture

Great stuff!!

Activity Score 2
Chris Ogunlowo's picture


Chris Ogunlowo
Activity Score 7
Creative Director at Kwirkly
ABBI89's picture

this is so cool!

Activity Score 17
Art Director at Miami
Phil Indeblanc's picture

At least someone's economy is doing good enough for such creative projects. I love it! The kicker.......AND they will mail you the shirt to keep!! Looks like Ariel can claim the fame in a strong economy.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
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