Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.
This professional campaign titled 'Quit Smoking. Get Healthier.' was published in United States in March, 2011. It was created for the brand: Office of Tobacco Prevention and Control, by ad agency: EnviroMedia. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: EnviroMedia, Austin, TX, USA
Creative Director: Antoine Harris
Art Director: Sean-Paul Westfall
Copywriter: Justin Prichard