Advertisement

The Invisible Update

Published/Aired: 
February 2018

Description

We spend so much time on our phones. What if it could save our lives? The most common sign of strokes are micro changes to the face. Catching them early can save your life. Apple will catch these changes using facial recognition technology in the iPhone X's front-facing camera.

Digital advertisement created by Miami Ad School, Canada for Apple, within the category: Electronics, Technology.

Log in or register to post comments

Highest Rated

Kavita Chaturvedi's picture

Good concept.. the message however can be conveyed in a shorter and more impactful creative

Kavita Chaturvedi
Activity Score 10
Head of Marketing - Foods Division at ITC Limited
Aiken Conrad's picture

Okay....

Aiken Conrad
Activity Score 31
Art Director
Celso Alfieri's picture

I'd like to see an inovative spot also.

Celso Alfieri
Activity Score 10
Creative Director at Y&R
Kavita Chaturvedi's picture

Good concept.. the message however can be conveyed in a shorter and more impactful creative

Kavita Chaturvedi
Activity Score 10
Head of Marketing - Foods Division at ITC Limited
Faycal Ben Abdellaziz's picture

I like the insight and the concept, but could be tighter in outtake, execution and usefulness. Relies heavily on repeat interaction ,with onus on consumer to interact rather than pull and push. Would someone interact and store data more than once? Highly doubt it - without a sound pull strategy, even though insight sound. Lovely, emotive, taps into the thought of humans and struggle for time with the onslaught of technology and demands on their time - to the detriment of their wellbeing and health risks. Utilising your now day to day tool (phone/utility) and making it useful.

Faycal Ben Abde...
Activity Score 18
Head of Group Brand at National Australia Bank
Carlos Camacho's picture

Idea is based in a very good insight and has a smart use of the technology that comes within the device however “saving lives” with an app it’s overpromising (and a cliché).

Carlos Camacho
Activity Score 12
Executive Creative Director at J. Walter Thompson Shanghai
Advertisement
Advertisement