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There's Someone in the House

School: 
Published/Aired: 
July 2017

Description

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world.

Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

Caption

Turn off the lights. Lock your doors.

Advertising Agency: NYU, USA
Creative: Grayson Whitehurst
Illustrator: Noah Weisfogel
Photographer: Jackson Tisi
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