When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure joy to dogs everywhere. In this case, a lab who loves tennis balls and a husky who’s never seen snow. Conceived by Rodgers Townsend in St. Louis and produced in partnership with Coolfire Studios, the films represent the first branded content from Dingo.
This professional campaign titled 'Raw Happiness Films, Tennis, Raw Happiness Films, Snow' was published in United States in July, 2017. It was created for the brand: Dingo Rawhides, by ad agency: Rodgers Townsend. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: Rodgers Townsend, St Louis, USA
Chief Creative Officer: Michael McCormick
Associate Creative Director: Ross Bradley
Copywriter: Jeremy Hagen
Account Planner: Ellen Readhead
Producer: Marianne Daniels
Production Company: Coolfire Studios
Producer: David Johnson
Director: Cody Stokes
Editorial Company: Coolfire
Editors: Kevin Johnson, Patrick Vaughan