In February, Jacksonville, Florida-based independent agency St. John led the charge in concepting, designing and executing all aspects of Wonderbird, a new fast food chicken concept aiming to close the gap between fast and quality food. The first restaurant opened In Jacksonville Beach, Fla., on February 2.
Wonderbird has a lot to offer, with an expansive menu featuring fresh, craveable chicken sandwiches, nuggets and tenders with 11 homemade savory sauces, as well as flavorful salads, sides, desserts and vegan chickenless sandwich and tenders meal options. But in order to close the gap between fast and quality, St. John worked with Wonderbird to position the brand as a new “fast crafted restaurant” and create a brand identity that is equally as unique as Wonderbird’s food.
Design advertisement created by St. John, United States for Wonderbird, within the category: Food.
President: Jeff McCurry
Executive Creative Director: Peter Herbst
Associate Creative Director: Jennifer Domaradzki
Associate Creative Director: Kristen Bankert
Senior Account Manager: Catherine Nilon
Senior Project Manager: Ian DeSousa
Senior Art Director: Heather Raines
Senior UX Designer: Sabreena Katz Canlas
Professional Photography: Garcia Studio