Description
Overdose Lifeline is an Indiana based non-profit dedicated to restoring hope in individuals, families, and communities affected by the disease of addiction and substance use disorder. To extend ODL’s reach, we partnered with Johnson & Johnson, a household name and a family company, to create this special edition product line. In the dark, the J&J NO MORE TEARS® teardrop becomes a flame which illuminates “Overdose Lifeline,” associating the organization with a symbol of hope.
This student campaign titled 'Revitalizing Hope' was published in United States in June, 2018. It was created for the brand: Overdose Lifeline, by ad school: Miami Ad School. This Design medium campaign is related to the Health industry and contains 9 media assets. It was submitted almost 6 years ago.
Credits
Advertising School: Miami Ad School, Atlanta, Georgia, USA
Art Director: Jessica Pester