The Last Mile of Sustainability

Agency Network: 
March 2019


Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase.
Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted.
We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network
Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons.

Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

Advertising Agency: Tonic Worldwide, Mumbai, India
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Chief Business Officer: Sudish Balan
National Strategy Director: Anjali Malthankar
Head of Innovations: Pratik Hatankar
Copywriter: Atul Gupta
Art Director: Deepak Shinde
Design Visualizers/Designer: Pranali Mayekar
Video production: Pravin Singh, Sushant Tandel
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kleenex's picture

solid concept.

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