Khalifa Kush came to January Third to rebrand ahead of a big growth year. Last year, brand had just a logo, stamped in gold foil, on a series of packages. So we set out to change that, building a holistic brand story and modular visual toolkit as bold and full of life as the man himself.
From building a brand story and strategy to fully reimagining visual design — from the website to type, color, package design, and social content — we built a strong, cohesive cannabis brand.
Design advertisement created by January Third, United States for Khalifa Kush, within the category: Tobacco.