Cereal for the Colorblind

Published/Aired: 
October 2017
Froot Loops: Cereal for the Colorblind
Froot Loops Design Ad - Cereal for the Colorblind

Description

Most people with color deficiency aren't able to see red or green. To help parents detect color blindness in their kids, we took the world's most colorful cereal and took the colors out of them. While most loops remained brown, the rest of them were red and green. By using these two colors and removing the rest, we will be able to accurately detect color blindness in children.

Design advertisement created by Miami Ad School, India for Froot Loops, within the category: Food.

Advertising Agency: Miami Ad School, Mumbai, India
Art Director: Adithya Venugopal
Copywriters: Rohit John, Nitya Isaacs, Arjun Roy
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