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Back to the roots

Agency Network: 
Published/Aired: 
April 2020
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine: Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots
Fathers Wine Design Ad - Back to the roots

Description

Fathers Wine is a small family winery in Ukraine, run by the founder's children. Their main values are simplicity, sincerity and family. Fathers Wine core idea is not to be another fancy drink, but a good basic wine for everyday. We created a system of primitive geometrical shapes inspired by traditional Ukrainian symbolics to emphasize Fathers Wine simplicity and show that it’s secrets are passed down from generation to generation. On the back of the label we made a family coat of arms generator. It’s a heraldic shield that people can fill with a set of stickers distributed with every bottle. Families can give them their own meanings or just have fun.

Design advertisement created by R Agency, Ukraine for Fathers Wine, within the category: Alcoholic Drinks.

Advertising Agency: R Agency, Kyiv, Ukraine
Designer: Leonid Nakonechnyi
Copywriter: Viktor Synkov
Creative Group Head: Dima Liutyi
Art Director: Myroslava Shevchenko
Motion Designer: Olena Shturba
Senior Account Manager: Maria Ursta
Account Manager: Evgenia Gaydamaka
Strategist: Maxim Anufrienko
Photographer: Ilmira Pulina
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LizaPold's picture

looks good

LizaPold
Activity Score 2
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