Description
Domino’s has some of the most loyal fans out there. They deserve more than typical loyalty program points—they deserve a piece of the pie. We’re talking ten shares of Domino’s stock. To show true loyalty to our loyalty members, we created a custom attaché case inspired by vintage bankers’ briefcases to deliver their stock certificate, as well as a shiny, gold (ish) pizza slicer. The case is crafted with the finest faux-leather paper stock for a premium leather-like feel, gold-foil stamped designs because why not, and also includes buzz words to throw around at dinner parties because thanks to Piece of the Pie Rewards, they’ve officially made it to the upper crust.
This professional campaign titled 'Loyalty Stock Box' was published in United States in December, 2016. It was created for the brand: Domino's Pizza, by ad agency: CP+B. This Design medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: CP+B, Boulder, USA
Sweepstakes Management & Fulfillment: HelloWorld
Production Company: Anthem Branding
Design Company: Sprint Denver Printing
Chief Creative Officer: Ralph Watson
Executive Creative Director: Tony Calcao
Associate Design Director: Scott Pridgen
Executive Creative Director: Matt Talbot
Creative Directors: Andrew Lincoln, D’Arcy O’Neill, Kelly McCormick
Sr. Copywriter: Sarah Mosseller
Art Producer: Lindsey Baltimore
Sr. Producer: Tyler Christensen
Illustrator: Roger Xavier
Designers: Laura De La Cruz, Emily Cain
Content Supervisor: Brittany Tangsrud
Content Manager: Alex Herz
Project Manager: Samantha Calvert
