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Respect for the Man

Agency Network: 
Published/Aired: 
June 2017

Description

Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais.

Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's.

Once again, the social media agency created, directed and produced the entire campaign internally, including the music production.

Content advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Advertising Agency: Social Animals, Lisbon, Portugal
Creative Director / Copywriter: João Pedro Batista
Creative Supervisor / Filmmaker: Tiago Eleutério
Motion Graphics: Miguel Béco, João Ruivo, João Bulhosa
Strategy Director: Filipa Maurício
Account Director: Gonçalo Cardoso
Account Manager: Susana Raposo
Media Director: Gustavo Gonzalez
Additional credits: Mariana Lamas, Inês Gervásio
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Highest Rated

baconneedles's picture

I wonder what Tupac would think about this.

baconneedles
Activity Score 1047
Copywriter
baconneedles's picture

I wonder what Tupac would think about this.

baconneedles
Activity Score 1047
Copywriter
kleenex's picture

interesting.

kleenex
Activity Score 58667
Web Designer/Developer
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