The Master Stroke

Agency Network: 
August 2018


Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists.

Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Advertising Agency: Famous Innovations, Mumbai, India
Creative Director / Art Director: Pramod Chavan
Creative Director / Copywriter: Hayden Scott
Art Director: Sumit Chaurasia
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kleenex's picture

Well the idea does solve a problem.

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