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Francesca

Agency Network: 
Published/Aired: 
June 2020

Description

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Content advertisement created by Publicis, Italy for Diesel, within the categories: Fashion, Public Interest, NGO, Retail Services.

Advertising Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Global Creative Director: Thiago Cruz
Art Director: Mattia Mingardo
Copywriter: Silvia Serreli
Strategic Planner: Monica Radulescu
Account director: Filippo D’Andrea
Group Account Director: Ilaria Castiglioni
Account Manager: Mirko De Martini
Head of TV Production: Francesca Zazzera
Tv Producer: Anna Sica
Social Media Manager: Saraluna Micciche
Head of Social Client Services and Strategy: Alessandro Bochicchio
MSL Group Director / Head of Engagement and Experience: Kim Piquet
Directed by: François Rousselet
Produced by: Division
Producer: Jules de Chateleux
Dop: Matias Boucard
Steadycam: Aymeric Colas
Editor: Nicolas Larrouquere
Line producer: Alexis Fonvieille
Art department: Olga Zlobina
Postproduction: mikrosimage
Vfx producer: Sébastien Noyon
Supervisor and flame Artist: Franck Lambertz
Flame Artist: Flore Mounier
Grader: Arthur Paux
Grader Assistant: Loic lavaux
Music: Sizzer
Music Supervision: Michael Bertoldini
Music Producer: Seppl Kretz
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