Turkey is no 1 in plastic waste in Europe and the consumption of single-use plastic increased with the pandemic. People do not really know how long it takes for plastic to perish. Greenpeace started a campaign to raise awareness on the issue. Two radio spots were produced explaining how long it takes for a straw and a plastic cup takes to dissolve in nature.
Audio advertisement created by Havas, Turkey for Greenpeace, within the category: Public Interest, NGO.
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head / Copywriter: Alican Kılıçoğlu
Group Account Director: Birol Ecevit
Account Director: Yiğit Uysal
Account Executives: Nurcan Bolat, Egemen Eksilmez
Agency Producers: Sıla Salgın, Gözde Bilir
Production Agency: ABT İstanbul
Sound Operator: Çağdaş Yarman