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Agency Network: 
Published/Aired: 
March 2015

Description

Insight/Strategy/Idea: Traffic jams are every UAE resident’s worst nightmare. Studies have repeatedly shown that traffic jams are the biggest cause of stress amongst residents here.
As a leading group of radio stations, Channel 4 wanted to tackle this problem via their radio stations. Radio felt perfect as when it can be the driver’s best friend amongst the chaos of traffic. However, the truth is that radio content today has become more noise than relief. We needed to change that. With the help of German Neuroscience Centre, we discovered Alpha waves – sounds that are scientifically proven to calm our nerves in times of stress. Having a range between 7 to 12 Hz, these Alpha waves can literally slow the brainwaves to induce relaxation.

Audio advertisement created by MediaVest, United Arab Emirates for Channel 4, within the category: Media.

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Highest Rated

halaby87's picture

I don't think it really made a difference in driving but nice try anyway

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

halaby87's picture

I don't think it really made a difference in driving but nice try anyway

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

kleenex's picture

I am going to agree with you.

kleenex
Activity Score 58793
Web Designer/Developer
Camel Toe's picture

bullshit

Camel Toe
Activity Score 129
Creative Director at dim&canzian
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