We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.
Ambient advertisement created by FoxP2, South Africa for We The Brave, within the category: Public Interest, NGO.
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-Rolfe
Senior Art Director: Ryan Barkhuizen
Senior Copywriter: Alex Goldberg
Agency Producers: Katherine Tripp, Josh Michael
Assistant Producers: Bob van der Meer, Georgi Carstens
Agency Editor: Aviwe Apleni
Account Team: Kaylin Mendes, Nomfundo Dukada