Supporters From Finland

Agency Network: 
Published/Aired: 
May 2010
Veikkaaja:  Supporters From Finland
Veikkaaja Ambient Ad -  Supporters From Finland

Description

Objective: Veikkaaja is the biggest Sports Magazine in Finland. Every summer as football season starts, the sales dip. Veikkaaja needed to boost both football and sales.

It was time for the Football World Cup. But again, Finland was not playing in the Final Tournament and Finnish Fans were cheering for other nations as they would have been their own.

Idea: We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans who had no team of their own to cheer for. People volunteered as fans and were promised a chance to get to South Africa to cheer for their favourites. Later on Veikkaaja claimed its role as a proud sponsor of the company.

the magazine, resulting in sales increase against the usual trend. A Brand that had no previous connection to the football community, was now an active part of it.

Ambient advertisement created by Hasan&Partners, Finland for Veikkaaja, within the category: Media.

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Highest Rated

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f***ing brilliant!

Guest
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Suomi rocks!

Guest
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Very nice idea!

Guest
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Those guys look like assholes, any money it's the creative team.

Guest
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f***ing brilliant!

Guest
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