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Tongue

Published/Aired: 
January 2007
 Tongue
 Tongue

Description

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Photographer: Stephen Roke
Retouchers: Tristan Dunk, Michael Currie
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
Producer: Jo McMillan
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sahir's picture

Good one!

sahir
Activity Score 26
Art Director
the_ashlands's picture

hmmm...nice.

i wonder how they would go about making this real?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

yeah, i'd love to know...
i think the whole tongue would be printed separately and adhered to the 2 billboards

i'm still not sure about this whole mars chilled thing...
it seems like they count on the brand's already established reputation and just add the attribute 'cold'.
i mean does this say mars chilled is refreshing or tasting good? or is it just saying that mars chilled is colder than anything else?

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

id say the tongue would be a seperate piece as well..but would it be 2d or a more realistic looking 3d element similar to the grolsch billboards that are around boston right now where the cap and the wire harness is 3d?

also, is mars chilled simply a frozen mars bar???? or is there something inside the bar that is unique?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

slim's picture

Every summer, confectioners get people to continue eating their chocolate bars by encouraging them to put them in the fridge. This is part of one of those campaigns.

slim
Activity Score 1047
Copywriter
addyhoch10's picture

and do they really change the packaging print into mars chilled?

addyhoch10
Activity Score 2592
Art Director
slim's picture

they go all the way.

slim
Activity Score 1047
Copywriter
PaulyG_fill in the blank's picture

Great idea

PaulyG_fill in ...
Activity Score 1148
Copywriter
jennywhx's picture

mars chilled agian?? + with the dickless ad, now i really curious about this ...chocolate?
how does it taste like? anyone..?
this is cool, if it is across like highway...then it's for sure grab attention

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Skor's picture

Buy a bar of Mars, stick it in the fridge for a few hours and you'll know how it tastes..

I think cold mars tastes a lot better that not...

Skor
Activity Score 208
Copywriter
Jonno's picture

It is real. For all those who live in Auckland you can see it on Khyber Pass Rd.

We just found two existing billboards that were side by side (the gap is about 8 metres) and the tongue was joined with a reinforced ply wood backing.

Cheers.

Jonno
Activity Score 2
Copywriter
addyhoch10's picture

ah ok, thanks!

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

is the tongue 2d???

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

fersvax's picture

Fake

fersvax
Activity Score 1239
Art Director |

FER.

ming the merciless's picture

It's not fake - I've seen it.

ming the merciless
Activity Score 190
Copywriter
hang-the-dj's picture

Better than the man-vag one.

hang-the-dj
Activity Score 1262
Copywriter
the_ashlands's picture

whats the man-vag one?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

the camel toe one

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

ooooh...thanks

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Boony wants a beer's picture

Very cool

Boony wants a beer
Activity Score 380
Art Director
kc_brock's picture

this is really cool outdoor.
you guys are right, much better than the penisless spedo guy.

kc_brock
Activity Score 703
Art Director |

rd

atulspande's picture

immense potentila to stop someone and get noticed, great job. the_ashlands is worried
about execution. I don't find there is even a little problem. and if it would have been
really a problem. i say if idea is great u can find some means to fulfillthe requirement
afterall nessecity is the mother of invension. ha !! ha!!! ha!!!!

atulspande
Activity Score 180
Art Director
coronam's picture

it's like in "a christmas story" when ralphie is double-dog-dared to lick the frozen lamppost...

coronam
Activity Score 162
Copywriter
slim's picture

And 'Dumb and dumber' before that.

slim
Activity Score 1047
Copywriter
Skor's picture

Dumb and dumber came after...

Skor
Activity Score 208
Copywriter
slim's picture

stupid me - the Ralphie thing had me thinking you were referring to an episode of the Simpsons...
In my defence, tongues have stuck to ice before in the simpsons. Twice, in fact.

slim
Activity Score 1047
Copywriter
imke's picture

Very cool but the face could have flip towards the product to make it really cilled.Great out door.........

"Idea never die"

imke
Activity Score 472
ctankep's picture

Nice and childish, but.. It seems like he is trying to get away from the Mars bar, doesnt it?

ctankep
Activity Score 6
Art Director
addyhoch10's picture

haha yeah you're right. maybe they could have mirrored him. and give him a little smile...

addyhoch10
Activity Score 2592
Art Director
Radoslav Minchev's picture

Fresh & Pure !!

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

Boony wants a beer's picture

Malt liquor tastes much better on the street.

Boony wants a beer
Activity Score 380
Art Director
Radoslav Minchev's picture

You're between the red & black and you're never goin' back.. ;))

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

Guest's picture

This is where it was placed, check the street view

http://maps.google.co.uk/maps?hl=en&client=safari&q=Khyber+Pass+Rd+auc...

Guest
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