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teenie's picture

I'd question that anyone picks up a brochure like that. But a 300% increase in donations is very impressive.

teenie
Activity Score 1894
Copywriter
Jet Propulsion Lab's picture

"Bring up your right hand a little bit. And extend your thumb? Good! Now, left hand up a little as well. Come in a bit tighter. And bend your thumb just a little bit? Perfect! And hold IT!!!"

Riiiiight.

Jet Propulsion Lab
Activity Score 10679
Copywriter
dansheppy52's picture

I agree. That was my first thought. I don't hold mail with both hands as if to be admiring it.

Also, how many people (even if they did hold it with two hands) would get the image trying to be portrayed?

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

ivan's picture

The image is focused on the neck and expression on the face tells the story. It's hard to miss what they're trying to convey.

ivan
Activity Score 12
Creative Director at Ads of the World
Jet Propulsion Lab's picture

She's enjoying the Shiatsu massage he's giving her.
That's the story I'm getting from this presentation...

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

Good point

ivan
Activity Score 12
Creative Director at Ads of the World
muxa's picture

Nah. Hard to get. Nobody holds mail like that.

muxa
Activity Score 602
Copywriter
graphikamaal's picture

I agree @teenie and @muxa.

graphikamaal
Activity Score 111
bertie's picture

Average a best.

bertie
Activity Score 54
alvinpck's picture

"It's been done for mug before. Why not we try on print this time"

...
http://alvinpck.deviantart.com/

alvinpck
Activity Score 1463
Art Director
Dalbir Singh's picture

Little scar marks on the neck would have helped.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

dragon's picture

Forced.

dragon
Activity Score 113
Copywriter
Get-a-Fix's picture

Agree completely with Jet Propulsion Lab. In no way does it comes across that she is in any sort of pain or discomfort. They have to really drive the point home with the expression of the model as the idea of holding the DM is way, way too forced!

Get-a-Fix
Activity Score 351
Copywriter
Misstree's picture

hey! even i thought massage! n i normally hold any magazine, brochure etc. close 2 the spine with my left hand while my right hand starts flipping the pages! geez...really fails miserably. i would never have got it.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

panasit's picture

This ambient is broken.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

YesNo's picture

This has to be the worst case of "Scam" ad in the last five years.
I'd bet my left nut this did not actually run or not a real client of the agency for that matter.

How do I know this?
My Uncle works for the Women's Refuge Movement and has never heard of the the agency or Derrick Kim and co.

There should be some sort of backlash against this.
Why can't these people do real ads. Scam, scam, scam.

In order to get a response rate of over 300% is virtually impossible.
This is all a big lie.

YesNo
Activity Score 2
AlexD's picture

What the hell?
nobody holds mail like that

AlexD
Activity Score 17
Student
PhobiArt's picture

"Domestic violence. You also have the power to cause it." Or what's the prevention? Like you save the woman by stopping hitting her?

PhobiArt
Activity Score 87
Copywriter
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